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Artificial Intelligence: The race between Microsoft and Google

20/03/2023 - 10:58 - João Vitor Gomes Patrício
Artificial Intelligence: The race between Microsoft and Google

The new battle between the two technologies has taken on a new scope.


The arrival of tools such as ChatGPT and the consequent incorporation of improved Artificial Intelligence in a series of functionalities in our electronic devices has been accelerating technological progress in recent months.


Last week, Microsoft and Google announced the integration of Artificial Intelligence in their productivity tools. In today's post, we talk a little about the proposals of the two companies, citing Techgoing and GSMarena.


Microsoft 365 Copilot: Artificial Intelligence Comes to Office


Microsoft officially announced on March 16th Microsoft Copilot, with the promise of “a new way of working”. Supported by Open AI's GPT-4 technology and Microsoft Graph, Copilot is incorporated into Microsoft 365 applications as a chatbot, which assists the user in countless tasks: creating PowerPoint presentations from Word documents, creating pivot tables in Excel, generate documents and emails, provide the latest information about upcoming meetings in Teams, and more.


Copilot will also be present in the applications of each of the Office tools, and will allow, among others, to automatically generate text, create SWOT analyses, transcribe meeting minutes in Teams, summarize Outlook email threads or adjust the tone and length of emails.


The process is simple: Copilot uses a reasoning method. Sends the request to Microsoft Graph to get some context and more information, changes the request and sends it to the GPT-4 language model. The response obtained is sent to Microsoft Graph for a new contextualization and security and compliance checks, and the response with the respective commands are sent to the Microsoft application where the user made the request.


Currently, Copilot is in the testing phase with 20 users, with the promise of extension for the coming months. Nevertheless, some concerns have been raised regarding the rollout of this technology. Microsoft recently fired its Ethics and Society team in the AI business, which was working on the risks of adopting the OpenAI language.


Google's bet on Artificial Intelligence


Days before the presentation of Microsoft Copilot, Google said it was working on the development of features assisted by Artificial Intelligence in its productivity applications, namely Gmail, Google Docs, Sheets, Meet and Slides.


Among the possible features, Google presented some, such as creating drafts and responses, as well as prioritizing emails in Gmail, automatically writing and creating brainstorms in Docs, multimedia creation (images, audio or video) in Slides, information analysis and categorization in Sheets, or take notes in Meet.


These Google features are currently in testing with some users in the US, but should be extended to all users by the end of the year.


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