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The American giant Apple, one of the most valuable companies in the world, owes its success essentially to the provision of easy-to-use and very reliable services and products.
But that's not just why Apple is a good case study in terms of the company, but also for the details. All the secrecy around the launch of each product is obviously a marketing strategy, but it has worked perfectly, or we wouldn't see endless queues when new equipment is launched.
Branding that leads to easy recognition has always been widely used, as is the example of the famous i used in almost all Apple products. But what does the "i" mean?
Steve Jobs announced the iMac in 1998 and in that Keynote he explained the use of i as a diminutive of Internet, so an iMac is a product that allows easy access to the network, to the Internet. But Steve Jobs went further and presented a list of words that defined the company beginning with i:
- Internet; - Individual ; - Instruct; - Inform;- Inspire.

Contrary to what everyone would expect, Apple broke its sales record in the last quarter of 2016. The culprit? The iPhone.

iServices was once again part of the 8th edition of the Web Summit, with charging walls, a mobile laboratory and an exhibition of its own brand products.

Find out what happened in June!