After the Party... the History of iS

Get to know the journey of iServices' own brand a little better.

Last week we celebrated the iS brand's birthday party. The event, at Palácio de Seteais, was attended by employees, partners, influencers and public figures.

Today, we tell you a little about the history of iS, a brand that since the beginning has been guided by innovation and creativity, offering new possibilities for living in an increasingly technological world.

2013: The First Steps of the iS Brand

iS was officially registered on October 29, 2013. The objective? Promote a wide range of innovative products that meet the needs of technology-loving customers. The cell phone covers were the first products to reflect iS's personality, with quality materials and available in different colors and patterns. The following year, the iS portfolio began to expand to offer power banks, speakers, headphones and other products.

An identity of your own

Along with the growing product offering, iS felt the need to more actively communicate its values to consumers. Thus, the brand's first packaging appeared, with a renewed graphic language. Around this time, Glass Films appeared, an iS bestseller to this day. iS was also beginning to take its steps into the world of gadgets with equipment such as a charging dock with two USB ports, an alarm clock and an integrated radio.

The growing iS catalog

iS continued to experience exponential growth. In 2017, for example, liquid silicone covers were launched, with iServices' winning formula! These are covers that offer three-factor security, with liquid silicone, PVC and microfiber. The following year, the iS catalog further expanded its offer with charging products, such as cables, adapters, power banks and wireless chargers.

iS: Regular presence at major events

Where there are technology fans, iS is present! Alongside iServices solutions, iS has already been present at events such as numerous summer festivals such as NOS Alive, and corporate events such as the Lisbon Tourism Board or WebSummit.

iS Prosperity Even in Challenging Times

In 2020, iS continued to grow, taking advantage of the sensitivity of the moment when the world was facing hygiene challenges. The brand created a Hygiene and Cleaning product category, allowing consumers to keep their devices disinfected, including the UV sterilization box, which has achieved great success. Furthermore, the brand launched its first smart bottle on the market, the Moikit Seed, which monitors daily body hydration levels and keeps water at the consumer's preferred temperature, whether hot or cold.

National and International Success

With the internationalization of iServices in 2022, the own brand continued to grow, with two new smartwatches, one more classic, the other more sporty. In addition, the brand presented a wide variety of straps for the Apple Watch, with new colors and diverse materials. Gadgets also saw a growth in references with equipment such as the Cube Socket or the Travel Adapter.

iS: A brand facing the Future

Following new trends and addressing important societal issues, such as climate change, iServices celebrated a decade of the iS brand by launching not only a new visual identity, but also products aimed at electric mobility and green energy. The collection includes charging cables for electric cars and a wallbox, compatible with different models and brands of electric vehicles. In this way, the iS brand stands out for its innovation and production of a wide range of products in different categories.

iS follows market trends and responds effectively to the needs of consumers, which are constantly evolving, as well as society. iS's path is promising, with more than 2,400 references of its own brand in a portfolio that is renewed and diversified every year.